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 Monday, 17th August 2009, 15:10:00

Ecommerce firms 'should be open to using other outlets'

Ecommerce firms 'should be open to using other outlets'

Ecommerce firms need to be willing to use online outlets other than their own websites, an expert has claimed.

According to Don Davis, editor of ecommerce publication Internet Retailer, businesses should consider using social networking platforms, blogs and mobile internet resources.

He asserted that online enterprises could struggle if they fail to provide a number of different places to purchase goods.

Mr Davis explained: "The consumer will use the web … in ways that are fun and convenient for her and any retailer that wants to sell to her better be making offers where she is."

The expert highlighted social networking services, such as Twitter and MySpace as particularly important, while the growth of mobile technology such as the iPhone, could make this a useful means of selling for ecommerce companies.

According to online retail sales estimates from digital marketing intelligence provider comScore, US online retail spending totalled $30.2 billion (£18.2 billion) in the second quarter of this year.

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Categories:  |  Ecommerce  |  

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