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Monday, 6th June 2011, 15:15:30
Ecommerce sites should position items like a supermarket would, expert says
Businesses with ecommerce websites can position items online in a similar way as they do in shops to ensure that they sell more.
That is according to Fiona Low, a retail expert talking to econsultancy.com, who said that designing an ecommerce website can be similar to merchandising a shop shelf.
The website looks at how companies can maximise revenues online by taking a supermarket mentality, adding that unearthing how visitors use a website, how to identify and remove customer journey roadblocks and testing parts of a website are among ways to improve.
Ms Low told the news provider that moving similar items next to each other on a dynamic website can work "incredibly well" for sales.
"In the same way a supermarket shopper buying flour to bake a cake needs eggs and sugar, an online customer buying a dress can also be cross sold the shoes and accessories they need to make a complete outfit," she said.
Lingerie firm La Senza launched an ecommerce website in Australia last week, attempting to take advantage of a wider target audience.
Posted by Phil Williams
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Categories: | Ecommerce |
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