Managed Hosting News 
Tuesday, 17th March 2009, 13:30:00
Greater privacy to be created online
The new Internet Advertising Bureau (IAB) behavioural code of practice for online advertisers is set to create greater transparency and privacy for consumers.
At least that is the opinion of the IAB's head of regulatory affairs Nick Stringer, who has claimed that the new rules for companies that collect and use anonymous data will support the future of the internet.
"Privacy is at the heart of the future of the internet, it is at the head of the debate. It is so important," he explained.
With the practice of online behavioural advertising (OBA) starting to flourish, these principles have come at an important time, particularly for the likes of ecommerce websites.
As OBA relies on companies storing anonymous information and reusing it to better target consumers via marketing campaigns, people who are opposed to having their details handled in such a way will be given the choice to opt out as part of the new code.
More news and developments from the Web Host Industry
Categories: | Web Host Industry | Ecommerce |
Related Headlines:
13-03-2009: Yahoo! to integrate media-rich content in search
12-03-2009: Larger ads get bigger PPC rates
10-03-2009: Improving landing pages 'could boost PPC conversion rates'
09-03-2009: Online retail experiencing sales lull
04-03-2009: Understanding customer conversion rates 'is essential for ecommerce'
Previous Headlines:
16-03-2009: New eco domain name 'could raise green awareness'
16-03-2009: E-marketing to grow to support customer retention
16-03-2009: Businesses 'fail to spot significant errors on websites'
13-03-2009: Yahoo! to integrate media-rich content in search
13-03-2009: Yahoo! to integrate media-rich content in search
Meet the News Team...
CALL: 0808 180 1880
or just email our Sales Team if you have any questions about any of Hostway’s services.
News Categories:
Read the latest headlines from these selected categories...
News Archives:
Previous headlines...
* All prices exclude VAT where applicable. All plans, packages and offers are subject to terms and conditions of sale available on the site.
© Hostway Corporation. All rights reserved.
A global web hosting leader, Hostway has strategic locations in the United States and Europe, including the Netherlands, Belgium, France, Romania and Germany, as well as Korea, India, and Australia.
