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Friday, 16th December 2011, 13:57:29
Hull named the ecommerce capital of England
Ecommerce sites are set to experience large demand in the run-up to the festive season and Hull has been named the online shopping capital of England, according to new research.
Online and social media analysts Experian Hitwise predicted that people will spend 350 million hours shopping online this Christmas and that residents of the east Yorkshire city will visit proportionally more retail sites than any other city in the UK.
BBC Radio 5 Live also mentioned recently that Hull would top the charts for the most online shopping activity and it was expected to be the largest contributor to the Cyber Monday frenzy last week.
Internet service provider KC's head of consumer services Nick Thompson said: "It comes as no surprise that online Christmas shopping is more popular than ever, or that people will spend more time online over Christmas this year.
"We've seen a steady increase in broadband traffic over our network every year for the past few years."
He added that as well as visiting ecommerce sites, more people will spend time online watching video streaming sites.
"We expect our fibre broadband customers in Hull and east Yorkshire will be among those making the most of time off during the festive season to enjoy online gaming and streaming movies," Mr Thompson commented.
Furthermore, predictions from Experian Hitwise showed that Lego Star Wars games will be among the most searched for toys this Christmas.
According to data from IMRG and Capgemini, ecommerce sites have seen a rise of 7.4 per cent in the number of consumers opting for click and collect options - deemed the most convenient and reliable way of delivery by many online customers.
David Smith, chief marketing and communications officer at IMRG, suggested the majority of bad customer experiences lie with poor delivery services and that the high demand for getting gifts on time for Christmas is one of the most important factors for those using the sites.
Posted by Phil Williams
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Categories: | Ecommerce |
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