Managed Hosting News 
Tuesday, 29th March 2011, 16:03:24
Identifying customers by email addresses to have successful ecommerce site, expert says
Indentifying online customers by their email addresses and not their usernames is one of the best ways of ensuring that a company's ecommerce site is a success.
That is according to Garreth Bloor, a staff reporter for memeburn.com, who listed his six top tips for businesses looking to increase their internet profits.
He said that simplifying the ordering process will help break it down for people and will reduce the risk of problems occurring.
Earlier this month, Waitrose announced that it expects its ecommerce sales to reach £100 million over the next year-and-a-half, with future growth expected to rise by 40 to 60 per cent in the coming years.
Mr Bloor added that sending a confirmation email will help give the customer the details that he or she needs.
He said: "Once a user has placed their order, a confirmation e-mail should be sent out straightaway.
"Confirmation e-mails should, be brief, tell users what they are likely to want to know, such as the order number and should serve as a real customer service ambassador for the company."
Posted by Phil Williams
Count on Hostway to help you deliver a secure, around-the-clock online shopping experience to your customers 
Categories: | Ecommerce |
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