Monday, 25th October 2010, 14:55:58
UK retailer John Lewis has been named as the company with the best ecommerce website after scoring a near-perfect score for usability.
The report by consultancy firm Webcredible rated around 20 ecommerce websites and John Lewis scored a 91 per cent score on ease-of-use.
Webcredible said that low-scoring sites did badly because they failed to track previous orders and did not have a visible 'proceed to checkout' button, according to computerweekly.com.
Jonathon Brown, John Lewis' head of online selling, told the news provider that the company is trying to narrow the gap between online and in-store service.
"Our ongoing mission is to run a website that offers the same level of service our customers have come to expect when coming into our shops," he said.
"Winning accolades such as this, combined with the current sales performance of the site, shows that we are on the right path."
Last week, the monthly IMRG Capgemini Sales Index showed that Brits spent £4.8 billion on online shopping in September, a 24 per cent increase on the same month in 2009.
Posted by Phil Williams
Categories: | Ecommerce |
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