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 Thursday, 26th March 2009, 15:59:00

Longtail keywords 'are effective and inexpensive'

Longtail keywords 'are effective and inexpensive'

Adding new content to an ecommercewebsite that enables the use of longtail keywords is an inexpensive way to generate more traffic.

That is the opinion of internet shopping solutions website Practical Ecommerce, which has claimed that businesses do not have to spend a fortune on search engine optimisation professionals to increase their competitiveness during the recession.

Writing on the website, ecommerce expert Jan Riley claimed that the secret to success lies in the length of keywords.

She explained that web users are getting more specific when it comes to the words they use in search engines.

"A good example of longtail phrases would be … 'antique tiffany diamond engagement ring'. The qualifying words like 'antique' and 'engagement' indicate a clear understanding of what they want," she explained.

If recent figures are anything to go by, it would seem that many ecommerce businesses already use longtail keywords.

The latest Online Business Index produced by eBay showed that ecommerce sales experienced a growth of 28.6 per cent in the last three months of 2008, compared with 23.4 per cent during the last quarter of 2007.

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Categories:  |  Ecommerce  |  

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