Friday, 3rd December 2010, 15:00:00
Online shopping spending will peak over the coming weekend as UK bargain-hunters look to finalise their plans for Christmas.
IMRG's latest prediction reveals that ecommerce in Britain will hit its highest mark on Monday December 6th, while the preceding weekend will also see large numbers of sales.
Nearly half of online UK adults also plan to do online shopping over the next week as wintry weather keep large numbers of the population indoors and away from the high street.
David Smith, the managing director of IMRG, said that early figures suggest that 2010 will be another "bumper year for online" as people change their shopping habits.
"We estimate that £6.4 billion will be spent in December alone, with total online sales for November and December set to reach £12.4 billion," he said.
"Consumers have looked to spread the costs of Christmas a bit more this year due to the economic climate, but December 6th is the day that our retailers expect sales activity to be at its highest."
Last week, figures from comScore found that ecommerce increased by nine per cent in the US on Black Friday (November 26th), the traditional post-Thanksgiving shopping peak.
Posted by Phil Williams
Categories: | Ecommerce |
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