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Tuesday, 31st May 2011, 15:21:04
Poor mobile broadband hampering m-commerce spending, report finds
Mobile ecommerce is being hampered by poor broadband, according to a new report by Verdict on behalf of eBay.
The report revealed that one third of the 1,500 consumers surveyed have failed to complete a purchase with their mobile because of issues with mobile broadband.
However, it did reveal that the mobile ecommerce industry will be worth up to £19 billion by 2021 and will grow by four times in the next four years.
Angus McCarey, UK retail director for eBay UK, explained that strong mobile broadband connections are a must if people are to make purchases.
"High quality and reliable mobile broadband coverage throughout the UK has to be our ambition, giving consumers choice over when and how they shop, encouraging spending, thereby benefitting online and high street retail, and giving a much needed boost to the fragile economic recovery," he said.
The government said earlier this month that superfast broadband adoption must take place or the country faces applying "a handbrake to growth".
Posted by Phil Williams
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Categories: | Ecommerce |
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