Managed Hosting News

 Friday, 10th June 2011, 17:08:33

Social media can boost success of ecommerce approaches

Social media can boost success of ecommerce approaches

Social media can be used to improve the effectiveness of many retailers' ecommerce approaches, it has been suggested.

According to Verdict, too many companies in the retail sector are failing to turn to social media to shape brand identity.

A report by the company suggested that simple steps such a embedding YouTube videos of catwalk shows and interviews with designers could emphasise the brand of a clothes retailer, as well as boosting customer engagement.

Charlotte Woods, analyst at Verdict, said: "Most retailers have recognised the value of social media, but very few have realised its potential to benefit online stores.

"Retailers have the ability to attract increased levels of traffic to their online stores by using social media to create entertainment destinations which consumers can get excited about."

The report suggested that retailers across all sectors can benefit from creating online retail channels that encourage entertainment among their target demographic.

Earlier this week, Verdict's Matt Piner suggested that ecommerce can provide a "more level playing field" for retailers than bricks and mortar stores.

Posted by Phil Williams

Count on Hostway to help you deliver a secure, around-the-clock online shopping experience to your customersADNFCR-1984-ID-800575650-ADNFCR


Categories:  |  Ecommerce  |  


Related Headlines:

 09-06-2011: Ecommerce provides 'more level playing field' for businesses

 08-06-2011: Mobile ecommerce advertising doubles in US over next two years, survey finds

 07-06-2011: Online spending sites gain as high street struggles

 06-06-2011: Ecommerce sites should position items like a supermarket would, expert says

 03-06-2011: US ecommerce spending increases in May by nearly 5%

Previous Headlines:

 10-06-2011: Businesses underprepared for switch to IPv6 domain name addressing system

 09-06-2011: Benefits of flexible working could be gained through cloud hosting services

 09-06-2011: Ecommerce provides 'more level playing field' for businesses

 09-06-2011: Social media advertising not catching people's attention, survey finds

 08-06-2011: Cloud hosting is like old electricity system, expert says


Meet the News Team...

CALL: 0808 180 1880

or just email our Sales Team if you have any questions about any of Hostway’s services.


News Categories:

Read the latest headlines from these selected categories...


News Archives:

Previous headlines...

* All prices exclude VAT where applicable. All plans, packages and offers are subject to terms and conditions of sale available on the site.

© Hostway Corporation. All rights reserved.

A global web hosting leader, Hostway has strategic locations in the United States and Europe, including the Netherlands, Belgium, France, Romania and Germany, as well as Korea, India, and Australia.