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 Tuesday, 31st March 2009, 19:10:00

Business 'could open up customer dialogue through Twitter'

Business 'could open up customer dialogue through Twitter'

Online businesses have been advised that they could interact more closely with their customers by opening a Twitter account.

According to technology solutions provider New Media Intelligence, large companies in the US are using the social media network, which is proving to be useful in developing a greater understanding of the customer.

The firm's managing director Tim Houghton commented: "Just as with corporate blogs, it's another way for companies to have a dialogue with their customers."

It is currently the smaller UK businesses that have embraced the fairly new phenomenon and it is proving to be just as fruitful in gaining website traffic as ads and organic search results brought about by search engine optimisation.

This comes after a recent report produced by the Nielsen Company revealed that such member communities are growing faster online than any other sector, including search, portals, PC software and email, proving that social networking is here to stay.

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Categories:  |  Online Marketing / Search  |  Managed Hosting  |  

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