Managed Hosting News

 Wednesday, 18th March 2009, 17:30:00

Computers continue to outperform mobiles

Computers continue to outperform mobiles

PC use is still going strong despite regular advancements in the mobile device industry, new research has found.

This may be good news for businesses that have been reluctant to spend portions of their tight, credit-crunched marketing budgets branching out beyond their websites to phones.

According to the study conducted by Zogby International, 62 per cent of PC and mobile phone users do not consider their mobile device to be an extension of their computer.

Moreover, three-quarters of those polled claimed that they do not feel the same level of control on their mobile as they do on their PC.

Chad Bohnert, vice president of marketing and ecommerce at Zogby, commented: "These results show that work could be done to continue to blur the line between the computer and the mobile device."

Businesses that choose to focus on improving their websites in the current economic climate, however, have been warned that it will be essential for them to eradicate any online errors.

Doing so, Design UK explained, could result in them engaging more customers and clients.

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