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 Wednesday, 26th January 2011, 16:11:49

App store downloads set to soar - could online marketers take advantage?

App store downloads set to soar - could online marketers take advantage?

Worldwide revenue from app store downloads is expected to surpass $15.1 billion (£9.52 billion) in 2011, according to a new survey that shows the prevalence of mobile applications.

Research analyst Gartner found that 17.7 billion application store downloads are expected to be made this year, a 117 per cent increase on the 8.2 billion that occurred in 2010.

Furthermore, the firm projects there to be more than 185 billion application dowloads by 2014, suggesting that firms could expand their business by creating their own app.

Stephanie Baghassarian, research director at Gartner, said that she is not expecting the trend to slow down in the medium-term.

"Many are wondering if the app frenzy we have been witnessing is just a fashion, and, like many others, it shall pass. We do not think so," she said.

"We strongly believe there is a sizable opportunity for application stores in the future."

Earlier this week, ABI Research said that music companies and news outlets should push ahead with marketing their brand online as more consumers accessed information through their mobile.

Posted by Kevin JensonADNFCR-1984-ID-800366253-ADNFCR

Categories:  |  Online Marketing / Search  |  

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