Managed Hosting News 
Tuesday, 14th February 2012, 16:44:12
Appropriate domain names are essential in business
Companies should choose carefully when selecting their internet domain name.
For many consumers, a firm's website will be their first interaction with the company.
As such, the value of such a name lies in establishing a connection with the customer.
Thomas Frederiksen, chief operating officer of One.com, believes that domain names should be memorable and searchable, with an appropriate extension.
Possibly the most important quality for a domain name is that it should be easy to remember and understand.
Try not to choose a name with many alternative spellings, as this could lead customers to click on comparison sites and will result in a drop in site traffic.
Domain names should also be descriptive, and appropriate to the business.
Statistics indicate that more than three-quarters of Google users never click past the first three results, and descriptive domain names can boost a website's SEO rankings.
Also, a descriptive name will make users more likely to remember the website and its services.
Mr Frederikson also recommends that companies secure their .com and .co.uk domain names as soon as possible, in oder to establish their web identity and business brand.
Recently, the number of .com domain names registered passed the 100 million mark, reflecting the immense popularity of these domains.
Posted by Kevin Jenson
The best Domain Names from around the world at the best prices
Categories: | Online Marketing / Search | Domain Names |
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