Managed Hosting News

 Monday, 10th August 2009, 18:00:00

Businesses 'must ensure their data is up to standard'

Businesses 'must ensure their data is up to standard'

Ecommerce firms which rely on compiling and managing customer data must ensure that information is accurate and properly organised.

A survey commissioned by data quality provider Pitney Bowes Business Insight and automated data mastering company Silver Creek Systems has revealed that a third of respondents considered the quality of their data to be "poor at best", while only four per cent rated it as excellent.

According to research and advisory company Gartner, inaccurate or outdated customer data can undermine business initiatives such as customer relationship management, which is often used by those looking to sell online.

Daragh O'Brien, director of publicity and recruitment at the International Association for Information and Data Quality, therefore called on companies and websites which use such information to make sure it meets the standard required by their business model and in turn their clients.

He said: "Quality is about meeting or exceeding the needs of today while being in a position to scale to the challenges of tomorrow."

Build and host your dynamic websites and applications with HostwayADNFCR-1984-ID-19304960-ADNFCR


Categories:  |  Online Marketing / Search  |  


Related Headlines:

 07-08-2009: Bing 'will not require drastic changes to SEO strategies'

 05-08-2009: Social media 'is becoming a more popular advertising channel'

 05-08-2009: SEO writers 'need to write for people'

 04-08-2009: SEO 'requires some work'

 03-08-2009: Marketers 'will not raise PPC spend with Microsoft and Yahoo!'

Previous Headlines:

 07-08-2009: Microsoft buys new domain name

 07-08-2009: Automobile retailers 'need to improve their ecommerce outlets'

 07-08-2009: Bing 'will not require drastic changes to SEO strategies'

 06-08-2009: Ecommerce 'is vital to commercial survival'

 06-08-2009: Hackers 'can hit people and companies financially'


Meet the News Team...

CALL: 0808 180 1880

or just email our Sales Team if you have any questions about any of Hostway’s services.


News Categories:

Read the latest headlines from these selected categories...


News Archives:

Previous headlines...

* All prices exclude VAT where applicable. All plans, packages and offers are subject to terms and conditions of sale available on the site.

© Hostway Corporation. All rights reserved.

A global web hosting leader, Hostway has strategic locations in the United States and Europe, including the Netherlands, Belgium, France, Romania and Germany, as well as Korea, India, and Australia.