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Friday, 11th February 2011, 16:51:17
Companies willing to spend big money on search engine optimisation, expert says
Companies are willing to spend huge amounts of money on search engine optimisation to make sure they are high up in the rankings, according to an expert.
Sam Tilston, the chief executive officer of Awesome Resources, said that the inclusion of keywords and the impact that they have on their brand and sales means companies are paying good money for SEO services.
His comments come after a report published by ForeSee Results last week found that 13 per cent of visitors to an ecommerce site went through a search engine first.
Search engines are still ahead of the marketing game, according to the figures, as promotional emails influenced only ten per cent of visitors, with three per cent through social media interactions.
Mr Tilston added that companies are using SEO to ensure that their reputations are also kept positive.
"Companies will pay huge amounts of money to cleanse both search results pages and the search suggest keywords because it can have a massive impact on their brand and sale," he said.
Posted by Kevin Jenson
Build and host your dynamic websites and applications with Hostway
Categories: | Online Marketing / Search |
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