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 Monday, 25th June 2012, 09:54:49

E-commerce spend by over-50s up 25 per cent

E-commerce spend by over-50s up 25 per cent

There has been a significant increase in the amount of online shopping conducted by consumers aged 50 and over, new research shows.

According to a study by Saga Platinum Credit card, the number of e-commerce purchases made by older shoppers has surged by 25 per cent since 2010.

This can partly be attributed to the increasing popularity of mobile devices among the over 50s as 27 per cent of respondents said that they own a smartphone or tablet.

The main driving force however is the popularity of music downloads from sites such as iTunes, as there has been a seven-fold increase in the number of online shopping transaction for music.

Roger Ramsden, chief executive of Saga Services, noted that modern older Britons embrace new technology and are not fearful of it.

"They are savvy and confident shoppers on-line and enjoy the convenience and ability to shop around at the click of a mouse," he said.

Recent figures from the Office for National Statistics showed that in May, nine per cent of all UK retail sales (excluding automotive fuel) were made online.

Posted by Phil Williams 

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Categories:  |  Online Marketing / Search  |  Ecommerce  |  

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