Managed Hosting News 
Tuesday, 7th July 2009, 13:11:00
Firms 'should leave SEO to the professionals'
Companies looking to boost their internet presence through a better search engine optimisation (SEO) campaign should employ professionals, an expert has claimed.
In an article for the Examiner.com, author of Search Engine Optimisation for Dummies Peter Kent said that the people creating a website are not always the best qualified to form the SEO campaign.
He asserted that web developers do not necessarily understand SEO, so will often fail to properly optimise a website.
While he qualified this by saying it is not true of all developers, Mr Kent said that SEO takes years to master and that it should probably be left to a specialist.
"This is of more than merely academic interest, because if you think that your designer will get [your] site ranked well in the search engines, you'll be disappointed," he commented.
ConnectedInternet.co.uk recently warned firms changing their SEO campaigns to avoid paying for certain services, such as submitting to thousands of directories.
It said that many directories are considered sites link farms, which could ultimately have an adverse effect on SEO.
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Categories: | Online Marketing / Search |
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