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 Tuesday, 18th August 2009, 15:30:00

Good SEO strategies 'rely on content'

Good SEO strategies 'rely on content'

Firms looking to overtake their competitors in search engine rankings need to ensure they focus on content, an expert has asserted.

Search engine optimisation (SEO) firm Diolt said that content has to be relevant to users as well as being original and unique.

The company said that Flash-based sites might struggle because search engine spiders find it difficult to establish the relevance of content.

However, companies that invest in building a strong architecture and large quantities of relevant content could find that they perform well on search engines such as Google and Yahoo!.

Links were also identified as important, although Diolt said that this is again reliant on good content, the architecture of the website and the users viewing it.

"Obtaining good natural links depends on having content people are interested in and willing to link to," the company said.

This comes after Chris Lake, editor in chief of Econsultancy, said in a blog entry that social media can also have a positive impact on SEO.

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Categories:  |  Online Marketing / Search  |  

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