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 Monday, 17th January 2011, 13:32:22

Google further strengthens grip on search engine market with 0.4% increase

Google further strengthens grip on search engine market with 0.4% increase

Google has further strengthened its grip on the search engine market, according to new figures that show searches through the website increased 0.4 per cent between November and December last year.

comScore found that the explicit core search share for Google increased to 66.6 per cent, with Yahoo!'s websites dropping from 16.4 per cent to 16 per cent in the same period.

Microsoft increased its share to 12 per cent, from 11.8 per cent, to finish in third position, suggesting that firms looking to market their business online should look to use search engine optimisation targeted at Google.

Out of the 18.2 billion searches in December in America, a rise of three per cent on November's numbers, 11.7 billion were on Google pages, followed by 3.4 billion for Yahoo!.

Last week it was reported that Google is unlikely to allow social network advertising on its main page, after it started showing Twitter messages on its Realtime search engine.

Posted by Kevin Jenson ADNFCR-1984-ID-800345904-ADNFCR


Categories:  |  Online Marketing / Search  |  


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