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 Monday, 6th July 2009, 13:10:00

Investing in social media 'can have great rewards for businesses'

Investing in social media 'can have great rewards for businesses'

Firms looking to improve their online marketing campaigns might wish to invest in social media conversations and monitoring, an expert has asserted.

According to Liana Evans of, firms could reap a number of rewards from taking the time to study social media when establishing their online marketing strategies.

She noted that this technology enables companies to engage with customers and to speak to patrons or consumers about their experiences of a brand.

"Conversing with the audience in a genuine manner, not with predefined marketing messages, can have great rewards," Ms Evans asserted.

The expert said that firms should consider the return on investment on conversations using services such as Twitter in terms of insight and knowledge rather than simply from a monetary perspective.

This comes after Econsultancy asserted that effective social media marketing takes time, effort and money and is not to be considered an easy online marketing strategy.

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Categories:  |  Online Marketing / Search  |  

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