Managed Hosting News 
Monday, 13th July 2009, 12:00:00
Location of ads 'is important'
Online marketing experts should ensure they think about precisely where on a site they decide to place ads, according to two experts from Google.
Tim and Mel Ann from the company's office in Sydney explained in the firm's AdSense blog that successful optimisation requires proper analysis of websites.
Among the things to consider is what kind of content is on each page, because internet users interact differently to articles, forums and video sites.
They said online marketing experts should think about where visitors to a site are most likely to look and then place their ads there.
According to the pair, putting ads near to the page's primary content will yield the best results.
"Don't forget to think about how advertisers would like to appear. If you can make your site more appealing to advertisers, while keeping the above tips in mind, you're more likely to be able to attract advertisers," the online marketing professionals explained.
This comes after Eva Berg-Winters, senior manager and new media specialist at PricewaterhouseCoopers, said that internet advertising is becoming more popular in the recession because its effectiveness is easily measurable.
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Categories: | Online Marketing / Search |
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