Managed Hosting News 
Friday, 2nd September 2011, 16:48:42
Online marketing: Mobile and video advertising on the increase
Ecommerce businesses attempting to develop new ways to promote their brand could try mobile and video advertising as part of their online marketing strategy.
New figures released by market research company comScore revealed that 63.1 per cent of video streaming viewers were exposed to internet campaigns during June.
In the same period, 25.4 per cent stated that they had witnessed an advert while browsing online content or using an application on their mobile device, with 95.3 per cent of fixed-line users recalled seeing the promotional tools.
Mike Shaw, director of comScore Marketing Solutions, asserted that both video and mobile had emerged as vital channels for advertisers in order to reach modern consumers.
"While the penetration for video and mobile advertising has not yet reached the level that it has for online display advertising, it is likely that the penetration for these will only grow," he added.
This news comes after internet giant Google announced the launch of a daily deal online advert, representing the first time the company has featured anything but the search engine on its homepage.
Posted by Kevin Jenson
Build and host your dynamic websites and applications with Hostway 
Categories: | Online Marketing / Search |
Related Headlines:
08-08-2011: Identifying target audience 'is vital for online marketing'
05-08-2011: On-site search 'can complement online marketing'
02-08-2011: Online marketing 'is a gradual process'
19-07-2011: Retailers 'are failing to reap benefits of Twitter in online marketing'
29-06-2011: Online marketing benefits of email 'not fully utilised by retailers'
Previous Headlines:
02-09-2011: Tablet owners 'more likely to shop online than smartphone users'
01-09-2011: Mobile broadband use continues to rise
31-08-2011: Video streaming: Tablet users watch variety online digital video
30-08-2011: Ecommerce news: Amazon launches South Africa-based customer service centre
26-08-2011: Ecommerce customers 'using their smartphones to shop'
Meet the News Team...
CALL: 0808 180 1880
or just email our Sales Team if you have any questions about any of Hostway’s services.
News Categories:
Read the latest headlines from these selected categories...
News Archives:
Previous headlines...
* All prices exclude VAT where applicable. All plans, packages and offers are subject to terms and conditions of sale available on the site.
© Hostway Corporation. All rights reserved.
A global web hosting leader, Hostway has strategic locations in the United States and Europe, including the Netherlands, Belgium, France, Romania and Germany, as well as Korea, India, and Australia.
