Managed Hosting News 
Tuesday, 18th January 2011, 16:16:14
Online marketing could be ideal after research shows video advertising is to rise
Companies looking to market their brand and products online could turn to video advertising after a telephone company predicted that video will account for more than 60 per cent of mobile network traffic this year.
Bytemobile predicts that nearly two-thirds of mobile traffic will be video-based, compared to 40 per cent this year.
Additionally, it found that with personal video communication is set to increase through mobile wireless networks and that ten per cent of subscribers will account for 90 per cent of total network traffic.
Next-generation smartphones will be the device of choice when it comes to video-based communication, the research found.
The figures come only a week after confectionary chain Cadbury's reported that it made between £2 and £3 in sales for every £1 it spent on video advertising in the last year.
It added that it will look to increase its internet spending in light of the figures as it looks to make the most out of growing consumer interest online.
Posted by Kevin Jenson
Categories: | Online Marketing / Search |
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