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Friday, 14th January 2011, 15:30:24
Online marketing through email 'not a huge step' for SMBs
Changing from print advertising to email marketing is "not a huge step" and could save small and medium-sized businesses (SMBs) plenty of money.
That is according to Georgina Christian, of Mail Blaze, who told marketingweb.co.za that online marketing through email can specifically target people and does not require SMBs to invest a lot of time or energy.
Her comments are in contrast to those of Heather Dougherty, director of research at Hitwise, who said last week that social networking is the best way to target potential customers.
Research by Hitwise found that more people visited a retailer's website via a social networking portal than email over the Christmas period.
Ms Christian believes, however, that the cost benefits of email make it a more attractive marketing prospect.
She told the news provider: "Adapting to email campaigns from print is not a huge step - but it will save you a lot of money, not only because it's so cost effective, but also because print campaigns can cost hundreds of dollars for a single shot."
Posted by Kevin Jenson
Categories: | Online Marketing / Search |
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