Managed Hosting News 
Friday, 10th July 2009, 12:50:00
Recession 'has boosted uptake of online advertising'
The downturn in the economy has led to an increased uptake in online advertising, according to one expert.
Eva Berg-Winters, senior manager and new media specialist at PricewaterhouseCoopers, said the internet has a large share of the market in the UK.
ZenithOptimedia's ad spend forecast for July claimed that by 2011, internet advertising will account for 15.1 per cent of all ad expenditure, up from 10.5 per cent last year.
This is despite the fact that the advertising market has been declining rapidly over the course of 2009.
"My gut feeling is that the downturn has enhanced the shift towards online advertising," she said.
The expert claimed that the search market has stayed competitive during the recession, despite the fact that there has been a significant growth in the use of online advertising.
"Search has strongly benefited from the downturn in that it has increased its market share," Ms Berg-Winters commented.
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