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Wednesday, 2nd February 2011, 16:47:54
SEO has not changed with Google Instant introduction, expert says
Search engine optimisation has not changed because of the introduction of Google Instant search.
That is according to Jake Hird, a senior research analyst at digital marketing community Econsultancy, who said that it looks like the introduction of Instant was to improve user experience, not change the way pages are listed.
This could mean that companies maintain the same methods to promote their brand online, including placing keywords in stories to help make them more relevant to searchers.
Google dominates the search engine market; figures released by comScore earlier this month found that 66.6 per cent of conducted searches were through the company in December.
Mr Hird added that very little has changed through the introduction of Google Instant.
"We just put out our SEO [search engine optimisation] buyers guide and although it is something to be aware of, it doesn't actually change how the algorithms rank pages, that's the key point that a lot of people overlook sadly," he said.
Posted by Kevin Jenson
Categories: | Online Marketing / Search |
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