Managed Hosting News 
Friday, 20th May 2011, 15:18:22
Small firms can boost brand loyalty with customer interaction, expert says
Small businesses can boost their brand loyalty by interacting with the people that use their ecommerce websites.
That is according to Phil Kingsland, site director of knowthenet.org.uk, who said that there are plenty of applications that can be used to help businesses keep in contact with their clients.
He added that the majority are also simple to use and will therefore help with web-centric consumers who are able to access multiple touch points.
His comments come after research published by Demandware revealed that 90 per cent of those it questioned are smartphone owners - a group at the forefront of new shopping experiences.
Mr Kingsland added that businesses must take advantage of discussions when they happen.
"It can take a little time to get started, but it is often better to be interacting with your customers where the debate is going on, rather than ignoring the debate and missing the opportunity to engage more deeply and create greater brand loyalty."
Posted by Phil Williams
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Categories: | Online Marketing / Search |
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