Managed Hosting News 
Friday, 20th May 2011, 15:20:03
SMBs could market through email as research shows viewing increase
Small and medium-sized businesses (SMBs) could look at turning to marketing their businesses through email after new research revealed that there has been massive growth in message viewership.
Return Path found that more people are consuming emails in varied locations, including the home, the office and on the road.
Furthermore, it revealed that mobile viewing of emails is coming in at around 16 per cent of total views, suggesting that this could be a market for companies to target.
Bryan Dreller, product manager at Return Path, said that using email can be an effective method for businesses looking to become more widely known.
"The art of designing for the small screen may prove to be evolving to the art of designing for the reader on the go," he said.
"While still critical to the email design process, rendering quality itself is still secondary to sending the right message at the right time."
Vineet Nayar, chief executive of HCL Technologies, said earlier this month that companies should "encourage social media activity" as it can be used for business processes.
Posted by Kevin Jenson
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Categories: | Online Marketing / Search |
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