Monday, 11th October 2010, 17:23:27
Social networking sites are more popular than email as a way for young people to communicate, according to a report which may interest small and medium-sized businesses (SMBs).
According to a report by market research firm TNS Global, which asked 50,000 internet users about their online behaviour, online consumers prefer social networking to email as a form of communication.
Many SMBs are now using Facebook and Twitter as a way of promoting their website and marketing their brand, along with other methods such as a good ecommerce set up.
Matthew Froggatt, chief development officer at TNS, said that users are "embracing" new channels in "much more active ways".
"The digital world is transforming how they live, develop and interact and online consumers in these markets are leaving those in the developed world behind in terms of being active online and engaging in new forms of communications," he said.
SMBs can also keep people on their website for long amounts of time by introducing audio and video streaming content to their page.
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