Managed Hosting News 
Friday, 14th January 2011, 15:25:23
Travelling companies could market online as 'more and more' turn to mobile website
Travelling companies could further their online marketing by turning to social media, including Twitter and apps, according to a industry firm.
Mark Caswell, editor of businesstraveller.com, said that more business travellers are using their mobile phones to make bookings, suggesting that firms can take advantage by ensuring they have an ecommerce site.
Travel market research firm PhoCusWright found in a survey this week that social media will continue to become more important as travellers look for reviews and personal recommendations before making decisions.
In addition, three out of four active travellers now use a mobile device while travelling, making it just as important that travelling firms take advantage of a change in technology.
Mr Caswell added that the website he edits has seen an increase in the number of people viewing through a mobile phone.
He said: "We're seeing that more and more people are using their mobile devices to access our website, and obviously the follow-on from that is that as people are more comfortable with using the internet on their mobile phone they're then going to be making bookings and online purchases in the same manner."
Posted by Kevin Jenson
Categories: | Online Marketing / Search |
Related Headlines:
13-01-2011: Cadbury's finds online marketing success through video advertising
12-01-2011: Internet video advertising revenues 'treble'
10-01-2011: Google unlikely to allow social website advertising on main page, expert says
07-01-2011: Social networking sites a way of attracting new business, research finds
06-01-2011: Internet televisions likely to be popular with online marketing, expert says
Previous Headlines:
13-01-2011: Poor weather leads to ecommerce sales surge, research shows
13-01-2011: Cadbury's finds online marketing success through video advertising
13-01-2011: Social ecommerce to 'come of age' in 2011
12-01-2011: Internet video advertising revenues 'treble'
12-01-2011: Ecommerce sites could be helping consumers that are 'better connected'
Meet the News Team...
CALL: 0808 180 1880
or just email our Sales Team if you have any questions about any of Hostway’s services.
News Categories:
Read the latest headlines from these selected categories...
News Archives:
Previous headlines...
* All prices exclude VAT where applicable. All plans, packages and offers are subject to terms and conditions of sale available on the site.
© Hostway Corporation. All rights reserved.
A global web hosting leader, Hostway has strategic locations in the United States and Europe, including the Netherlands, Belgium, France, Romania and Germany, as well as Korea, India, and Australia.
