Tuesday, 13th March 2012, 16:36:52
Social media website Twitter has acquired the blog hosting site Posterous for an indisclosed sum.
It is believed that the micro-blogging site made the move in order to improve its content sharing features.
Posterous is a site which allows users to create simple, attractive blogs or 'spaces', which are largely based on visual posts in order to share their own work as well as their favourite web finds.
It is similar in content and application to its well-known (and well-loved) rival Tumblr, which also allows users to post multimedia content.
Some experts have even suggested that users move their blog content to Tumblr following the Twitter acquisition of Posterous.
However, in a statement released on its blog, Twitter said that Posterous blogs would "remain up and running without disruption".
"We’ll give users ample notice if we make any changes to the service.
"For users who would like to back up their content or move to another service, we’ll share clear instructions for doing so in the coming weeks," it said.
In an announcement of the buyout, Posterous said that it "couldn't be happier" about the exciting opportunities that would result from the collaboration.
The Posterous team will be joining Twitter's developers as part of the deal.
Posted by Kevin Jenson
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