Managed Hosting News 
Tuesday, 12th April 2011, 14:53:32
Twitter introduces new dashboard feature to further aid marketers
Businesses looking to market their brand online could turn to Twitter after the social networking website unveiled a new function to help bring marketers closer to their target audience.
A dashboard which features information on a brand's followers – including their gender, location and interests – will be introduced to help companies narrow down their consumers.
Furthermore, the feature allows companies to see how their followers have increased over time, to give them access to more information, reports clickz.com.
Adam Bain, Twitter's director of revenue, told the news provider that though the developments are small at the moment, this will grow in the future.
"In terms of the engagement piece, we are starting with retweets," he said.
"So you can see what percentage of your followers have retweeted you."
Earlier this month, Twitter unveiled plans to create Facebook-style pages to help businesses market their products online as the social networking site looks to increase its revenue streams.
Posted by Kevin Jenson
Build and host your dynamic websites and applications with Hostway
Categories: | Online Marketing / Search |
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