Managed Hosting News

 Friday, 14th August 2009, 17:00:00

Video 'can provide in-depth marketing messages'

Video 'can provide in-depth marketing messages'

Businesses looking to improve their online marketing campaigns have been advised that video content can help to deliver an in-depth and tailored message to potential consumers.

Online video advertising is set to see major growth in the near future, with figures from eMarketer suggesting that spending on video content among marketers is expected to increase by more than 40 per cent for the next four years.

Siim Vips, chief executive officer of customer relationship management (CRM) software firm Modera, suggested that this is because video content is easily digestible by customers and well suited to sharing.

He also suggested that the ease of tailoring advertising videos can allow firms to more easily showcase the intended consumption method of their service, as well as encouraging user-generated content.

Mr Vips added: "There are business areas where video has more obvious advantages and natural appeal … but with the right production there isn't any reason other sectors should be excluded."

Build and host your dynamic websites and applications with HostwayADNFCR-1984-ID-19313602-ADNFCR

Categories:  |  Online Marketing / Search  |  

Related Headlines:

 13-08-2009: Poor data management 'can impede business'

 13-08-2009: 'Content is king' when implementing SEO

 12-08-2009: CRM 'can be key to marketing strategies'

 10-08-2009: Businesses 'must ensure their data is up to standard'

 10-08-2009: CRM 'can offer best opportunities for growth'

Previous Headlines:

 13-08-2009: Cisco's Eos SaaS platform to host Warner Music content

 13-08-2009: Poor data management 'can impede business'

 13-08-2009: 'Content is king' when implementing SEO

 13-08-2009: Poor data management 'can impede business'

 12-08-2009: CRM 'can be key to marketing strategies'

Meet the News Team...

CALL: 0808 180 1880

or just email our Sales Team if you have any questions about any of Hostway’s services.

News Categories:

Read the latest headlines from these selected categories...

News Archives:

Previous headlines...

* All prices exclude VAT where applicable. All plans, packages and offers are subject to terms and conditions of sale available on the site.

© Hostway Corporation. All rights reserved.

A global web hosting leader, Hostway has strategic locations in the United States and Europe, including the Netherlands, Belgium, France, Romania and Germany, as well as Korea, India, and Australia.